Media & Entertainment

How a Tiny Tokyo Pharmacy Inspired Disney’s RFID MagicBands?

Sometimes, the biggest innovations come from the most unexpected places. When Disney set out to revolutionize the theme park experience, they didn’t start by looking at tech giants or amusement parks. Instead, inspiration struck from a small pharmacy in Tokyo. Disney’s challenge? Long lines, friction in guest experiences, and the…
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AI App

AI apps blending behaviour economics to improve retention

Sarah, a driven entrepreneur, was determined to build a loyal customer base for her startup's cutting-edge app. Despite initial excitement, she noticed a concerning trend – users were signing up but quickly losing interest. Frustrated, she stumbled few concepts other players were adopting. Three concepts resonated deeply: feature gating, reciprocity,…
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Reimagining medical imaging with experience design

Hospitals and medical equipment can be daunting for adults let alone children. Can there be a better way to carry out the medical procedures and create an exciting experience for its users? The researchers at General Electric (G.E) Healthcare challenged the status quo and came up with an answer! Read…
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Fruit picking contract

Comics make boring legal contracts interesting

William Edwards Deming, the famous quality guru once said,”in God we trust, rest bring data”. Though most would agree with him there in one topic where I am happy to challenge him and make a claim without data to back up- ‘More than 98% of people never read the terms…
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Cultural Competence

Taking cultural competency seriously

One of the most discussed topics in the workplace in this globalized world is diversity. While diversity had many facets- gender, ethnicity, nationality etc, the one area that is usually understated is the appreciation of different cultures. Today,  most of the  large organizations either locally or globally are being made…
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