Enter Market Archives

Dominating Greek Yoghurt category with tradition and innovation

Hamdi Ulukaya stood in an American supermarket aisle in the early 2000s, searching for yogurt that reminded him of home. Growing up on a dairy farm in eastern Türkiye, yogurt wasn't just food—it was a craft passed down through generations of shepherds. Thick, tangy, protein-rich, and made with patience and…

Bridging the gap through Employability Points

Have you ever wondered what makes some graduates stand out in the job market, while others struggle to land even an entry-level position? Is it simply a matter of luck, or are there tangible skills and experiences that can make a difference? At the University of Kent, they believe that…

Camera film to Skincare: Fujifilm’s reinvention

Have you ever wondered what the connection could be between photography and skin care? It seems like a stretch, right? But what if I told you that a renowned camera and film manufacturer, Fujifilm, has successfully ventured into the world of beauty with their skin care line ASTALIFT? It all…

Online marketplace for better catchment management

We all know that online platforms and marketplace has changed the way we live today. With the likes of Amazon’s, Airbnb’s and Uber, the digital marketplace is a new efficient way to disrupt the status quo and create a vibrant marketplace for innovation. But can this marketplace be leveraged to…

Sanitation economy: New marketplace for innovation

If you ever thought that most of the industry economies are saturated, then think again! There is a brand-new marketplace in town based on toilets and sanitation which is brimming with innovation, entrepreneurship and investment. Read on.. Profits with purpose is never easy in hyper competitive world. The challenge increases…

Business inspired from cross domain ideas: Skincare to space water detection

Throughout history, there are several cases of innovations inspired from cross-industry and cross-domain ideas. Three such interesting stories, Caudalie is a leading French skincare brand owned by a couple, Mathilde and Bertrand Thomas. The Mathilde family which owned vineyards got their idea for grapeseeds inspired skincare products when they had…

Story of Coffee: Devil’s drink to birth of insurance

Sipping a hot cup of coffee is a divine experience for many. However, you might be startled to know when coffee was introduced it was faced with severe resistance and many campaigns taken up to block the growth of coffee as beverage. So, how did the coffee aficionados break the…

F45 training: Innovative fitness program design

Do you know a Australian owned fitness center is one of the fastest growing franchisee and its growth is compared to the likes of McDonalds and Subway. Yes, that is F45 training. F45 Training is a global fitness training community specializing in innovative, high intensity group workouts which are fast,…

Cuckoo Smurfing for money laundering

Commonwealth Bank of Australia(CBA), the largest bank in Australia in August,2017 was charged with a massive fine by banking regulatory body, AUSTRAC. CBA was charged that it failed to monitor the illegal deposit of money through its intelligent deposit machines and indirectly it had allowed money laundering. Without getting into…

Product innovations inspired by unconventional sources

For years, several products have been designed by shapes and movements of animals (e.g cars) and patters of nature.But there are several product designs which continue to get inspired by unconventional sources like arts, weapons and more . Inspiration from Origami For years, one of the challenges for the economy…

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