Increase Awareness

Sharing economy for social cause

Technology is now enabling the companies to allow their customers to be part of their social welfare efforts.Two such examples which has making waves are #Datadonate and the Rapid Rewards -points sharing program by Southwest airlines. #Datadonate is an initiative from Swedish mobile operator Three in which leftover mobile data…

M-Changa : Mobile innovation for social commerce

Africa has always been in forefront when it comes to innovating using mobile services.M-Pesa, the mobile money transfer service started launched few years ago was a such great success story that several innovations have been built levering M-Pesa platform. One such interesting service is M-Changa which uses the mobile technologies…

Kairos: Ancient Greek lessons for persuasion

Ancient Greek literature and customs has lot to teach us about effective communication . In our personal and professional lives, there are many events where even the right messages which we wanted to convey backfires due to wrong timing. The Greeks call this as Kairos. Kairos refers to the timing…

More for the Less:M-Kopa and Indian Soccer League

Innovations has different dimensions; one such dimension is using the more to address the less. In this approach,resources/ solutions which are in abundance are used as a lever to find solutions for the areas where there is a huge shortage. Two such recent examples are M-Kopa and the Indian Soccer…