challenging status quo

Dominating Greek Yoghurt category with tradition and innovation

Hamdi Ulukaya stood in an American supermarket aisle in the early 2000s, searching for yogurt that reminded him of home. Growing up on a dairy farm in eastern Türkiye, yogurt wasn't just food—it was a craft passed down through generations of shepherds. Thick, tangy, protein-rich, and made with patience and…
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Agenda to action on Alternative Proteins

Michelle, a passionate sustainability advocate, had always been troubled by the glaring flaws in our global food systems. From environmental degradation to social inequities, she knew that drastic changes were needed to create a more just and resilient future. It was her serendipitous encounter with The Good Food Institute (GFI)…
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Assured Allies: Insuretech for aged

Mary is a 70-year-old retiree who has been living alone since her husband passed away. She has been worried about financing her aged life and has been considering moving to a nursing home. However, she is not comfortable with the idea of leaving her home, which holds many memories. Mary…
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No Surprises Act for medical bills

Last thing one needs while undergoing complex medical treatment is a medical bill that adds to that stress. Healthcare has been one of the industry which have been dubious for lack of transparency on the cost of care. This all is changing with US leading the way with 'No Surprises…
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Sports treatments enter mainstream rehabilitation care

Using cold water as effective treatment option has been practiced from ancient ages. The advancements in medicine and technology evolved the discipline to modern Cryotherapy. Sports rehabilitation methods like cryotherapy were only used in sports medicine to help athletes recover from injuries faster. However, over time, these methods have found…
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Tuariki Delamere somersault jump

Turaiki Delamere was bold to try somersault technique in long jump. Though he had success, Olympics association banned the technique. Watch this interesting story. Reference: https://www.youtube.com/@thespinofftv https://www.youtube.com/@ATHLETICJUMPS . . . To view the content of this page you need to login or upgrade your account
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Simple but effective- Story of ORS

When Cholera and Diarrhoea where main killers earlier in the century, Intravenous (IV) fluids administered with apparatus with support from Doctor was considered to be more effective and efficient. The simplicity of solution and the way to administer Oral Rehydration Solution pioneered by Dilip Mahalanabis was challenged and never accepted,…
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Trucker who came up with the best shipping innovation ever

Spirit of Boundaryless thinking is allowing oneself the permission to innovate and not being knocked down by the fear of not being an ‘expert. A classic story in history is that of Malcolm McLean, who changed the world of shipping with his innovation on using containers for shipping.What one could see…
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Reimagining medical imaging with experience design

Hospitals and medical equipment can be daunting for adults let alone children. Can there be a better way to carry out the medical procedures and create an exciting experience for its users? The researchers at General Electric (G.E) Healthcare challenged the status quo and came up with an answer! Read…
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