challenging status quo

Simple but effective- Story of ORS

When Cholera and Diarrhoea where main killers earlier in the century, Intravenous (IV) fluids administered with apparatus with support from Doctor was considered to be more effective and efficient. The simplicity of solution and the way to administer Oral Rehydration Solution pioneered by Dilip Mahalanabis was challenged and never accepted,…
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Trucker who came up with the best shipping innovation ever

Spirit of Boundaryless thinking is allowing oneself the permission to innovate and not being knocked down by the fear of not being an ‘expert. A classic story in history is that of Malcolm McLean, who changed the world of shipping with his innovation on using containers for shipping.What one could see…
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Reimagining medical imaging with experience design

Hospitals and medical equipment can be daunting for adults let alone children. Can there be a better way to carry out the medical procedures and create an exciting experience for its users? The researchers at General Electric (G.E) Healthcare challenged the status quo and came up with an answer! Read…
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Artificial voice box device supported by toy maker

Art has inspired several engineering wonders at mammoth scales. However, the innovation story of a toy maker, helping a Doctor to create an surgical device for helping  throat cancer patients is something really incredible. Dr.Vishal Rao, an oncologist based in Bangalore wanted to do something about the high cost incurred…
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Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers…
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Task Shifting to tackle medical emergencies

Attracting and retaining talent is always a key challenge for all industries. The challenge gets amplified when dealing with skill shortages in  emergency health workers and the region under discussion in African countries. Ethiopia understanding the gravity of the problem is using ‘Task Shifting’ as a prudent innovative approach to…
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Swarm intelligence to solve business problems

Everyday businesses are flooded with the need to make all sorts of decisions - strategic, operational and tactical .Many of these decisions are taken by business managers or leaders who may or may not always follow a popular view for that particular decision. Have you ever looked into how  nature…
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