competing to succeed

Digital Health Engagement with ‘Wheel of Health’

Insurance is no more sold on the principles of fear and love. The world of digitization has forced the Insurers to rethink their positioning and innovate on their core products. Insurance is now promoted as way for healthy living and using power of data insurers are relooking at what are…

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers…

Design thinking in US Army

Design thinking is the new buzz word going around industries.Simply described it is a problem solving or innovation approach to design solutions or products integrating the principles of human centered design to conventional methods. US Army has taken up the concepts of design thinking and integrate into your core operations…

Powershop:Making utilities exciting to customers

Customers for water, gas and power utilities are omnipresent and the utilities companies over the years have been coming up with different innovation ideas to engage with customers to make a difference. However customer experience in context of utilities is still not exciting as one could have in telcos or…