Common

Spinning Innovation: Maori Poi’s Modern Resurgence

In the outskirts of Auckland, New Zealand, where rolling hills met the vast ocean, resided an elderly woman named Margaret. Her days at the tranquil retirement community were pleasant, but she longed for a deeper connection to her roots and the rich Maori heritage that had shaped her identity. Little…
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Gut health meets professional sports

In the heart of the competitive sports arena, where victory and defeat are separated by a hair's breadth, an unexpected ally emerged: Fitbiomics. But before this disruptor could make its mark, there was Sarah Mitchell, a tenacious marathon runner with a fire in her eyes and a dream in her…
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Jaga-Me catering to the Silver economy

Are you wondering is silver economy about the silver jewellery and gifts? Not really. It is a term used to indicate the potential for businesses to address the growing market of 65+ olds across the world. Though there are several be-spoke services provided to this customer segment, making it seamless,…
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Camera film to Skincare: Fujifilm’s reinvention

Have you ever wondered what the connection could be between photography and skin care? It seems like a stretch, right? But what if I told you that a renowned camera and film manufacturer, Fujifilm, has successfully ventured into the world of beauty with their skin care line ASTALIFT? It all…
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Puppy Bus Daycare

Having someone look after your dogs or other pets while you have been at work or busy, has gone on for a long time, however in the US and other countries an idea known as Doggy School Daycare has started to pick-up interest. The idea behind the system is that…
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Smile per hour for healthy living

Science has proven the positive effect of smiling. Laughter therapy is popular amongst several age groups. Taking cue from this, the Australian municipality of Port Phillip launched a social cohesion project, smiles per Hour, to make neighborhoods friendlier. City of Port Philip in Melbourne, have put up ‘Smile per hour’…
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Promoting wellness insurance and not sickness insurance

Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been…
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Phygital approach to make subscription model sticky

Apps are integral part of digital economy and heavily relies on users constantly engaging with the apps. However, with proliferation of apps there is severe competition to get the ‘attention of a user’. This is where innovative hybrid models are coming together to use phygital = physical+ digital, to create…
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Digital Energy specialist with new operating model

‘You have a issue. You call a call center. They do first triage and put you on hold and make you wait in a queue for specialist to resolve or even worse ask you to call some other number’. Sounds familiar! Business Operations and support have been traditionally built around…
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Digital Health Engagement with ‘Wheel of Health’

Insurance is no more sold on the principles of fear and love. The world of digitization has forced the Insurers to rethink their positioning and innovate on their core products. Insurance is now promoted as way for healthy living and using power of data insurers are relooking at what are…
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