Product & Services

Integrating wellness at the point of work

Bundling complementary services has always been a strategy adopted by different business to increase their positioning with new customer segments. Mobile phone with accessory is a classic example. This established strategy becomes innovative when organizations find interesting propositions to up-sell and cross- sell services along with partner products. Large Australian…
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Promoting wellness insurance and not sickness insurance

Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been…
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Phygital approach to make subscription model sticky

Apps are integral part of digital economy and heavily relies on users constantly engaging with the apps. However, with proliferation of apps there is severe competition to get the ‘attention of a user’. This is where innovative hybrid models are coming together to use phygital = physical+ digital, to create…
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Digital Energy specialist with new operating model

‘You have a issue. You call a call center. They do first triage and put you on hold and make you wait in a queue for specialist to resolve or even worse ask you to call some other number’. Sounds familiar! Business Operations and support have been traditionally built around…
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French repairability index- Right to repair

Sustainability is the #1 priority for governments and business alike. There are lot of product and service innovations which promote the concepts of circular economy – reduce, reuse, recycle. One key aspects aligned to this thinking id REPAIR. France has been leading the way through its world’s first Right to…
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Zespri system innovation on clearance to pick

‘Timing is everything’ – this old adage applied to different facets of business from product launch,marketing to supply chain. However, it becomes absolutely vital if you are a fruit producer, a global brand and a dominant market leader. Yes, ‘clearance to pick’ is such a key aspect in the fruit…
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