Focus Area Archives - Page 9 of 17

Reimagining medical imaging with experience design

Hospitals and medical equipment can be daunting for adults let alone children. Can there be a better way to carry out the medical procedures and create an exciting experience for its users? The researchers at General Electric (G.E) Healthcare challenged the status quo and came up with an answer! Read…

Brokering win-win deal with customers for saving power

When Sarah’s Air Conditioner Became Her Money-Maker Last January, as Melbourne sweltered in a 42°C heatwave, Sarah Chen did something unexpected—she earned money by using less electricity. While her neighborhood leaned heavily on air conditioners, Sarah received a simple text:“Peak event starting now. Your target: reduce usage by 2kW for…

Nobel prize winning light trick can solve business challenges

We all have would have done it in schools- to look through the microscope. However, what if somebody takes it to next level to look through the invisible, beyond what an ordinary microscope can do. What if that idea wins a nobel prize and can give you ideas to solve…

F1 inspired Healthcare practices

A young child lay unconscious in a London hospital after complex heart surgery. As the operation ended, a highly trained team prepared to transfer the child from the operating room to intensive care. But in that critical handover — just minutes long — something went wrong. A small miscommunication. A…

Artificial voice box device supported by toy maker

Art has inspired several engineering wonders at mammoth scales. However, the innovation story of a toy maker, helping a Doctor to create an surgical device for helping throat cancer patients is something really incredible. Dr.Vishal Rao, an oncologist based in Bangalore wanted to do something about the high cost incurred…

Double Diamond Interchange(DDI): Valuable innovation lessons for other industries

Globally, road intersections are the points where the probability of accidents is generally found to be on the higher side. Intersections, typically have crossing, merging and diverging conflict points leading to confusion amongst drivers. The situation gets worse when you add the increasing number of vehicles, quality of roads and…

Business inspired from cross domain ideas: Skincare to space water detection

Throughout history, there are several cases of innovations inspired from cross-industry and cross-domain ideas. Three such interesting stories, Caudalie is a leading French skincare brand owned by a couple, Mathilde and Bertrand Thomas. The Mathilde family which owned vineyards got their idea for grapeseeds inspired skincare products when they had…

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers…

Corporate titles with a twist : Rise of T-Shaped CXO

Everyone in corporate world likes to have rich and fancy titles, however, there are corporations who take the business of crafting titles quite seriously with a reason. On face value, one can dismiss new titles as, ‘different but same’, however, little research will show certain titles are constructed with purpose…

Story of Coffee: Devil’s drink to birth of insurance

Sipping a hot cup of coffee is a divine experience for many. However, you might be startled to know when coffee was introduced it was faced with severe resistance and many campaigns taken up to block the growth of coffee as beverage. So, how did the coffee aficionados break the…

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