for the common good

Sports Reclife

Brazil’s Sport Club Recife innovates organ donation

Brazil’s Sport Club Recife is known for having some of the most passionate fans in Brazil . They are passionate about life too. Even after death. 51,000 Recife fans have signed up to donate their organs after they die (more than the stadium capacity). The club has mobilised their passionate…
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Imperfect Pick

Celebrating imperfection for better cause

 IMPERFECT PICKS is a special category of Harris Farms , a food retailer. Imperfect picks are seasonal range of fruit and vegetables that might not look perfect from the outside, but are as perfect as ever on the inside. IMPERFECT PICKS helps reduce the astonishing statistic that 25% of farmers…
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Sharing economy for social cause

Technology is now enabling the companies to allow their customers to be part of their social welfare efforts.Two such examples which has making waves are #Datadonate and the Rapid Rewards -points sharing program by Southwest airlines. #Datadonate is an initiative from Swedish mobile operator Three in which leftover mobile data…
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