service design Archives - Page 2 of 2

Phygital approach to make subscription model sticky

Apps are integral part of digital economy and heavily relies on users constantly engaging with the apps. However, with proliferation of apps there is severe competition to get the ‘attention of a user’. This is where innovative hybrid models are coming together to use phygital = physical+ digital, to create…

Double Diamond Interchange(DDI): Valuable innovation lessons for other industries

Globally, road intersections are the points where the probability of accidents is generally found to be on the higher side. Intersections, typically have crossing, merging and diverging conflict points leading to confusion amongst drivers. The situation gets worse when you add the increasing number of vehicles, quality of roads and…

Innovate to suit user habits

There are many challenges in our day to day life. Most of them can be solved by bringing a little change in human behavior and habits. But human behaviors and habits are not easy to change. Though there are several approaches and techniques to people change management, there are several…

Comics make boring legal contracts interesting

William Edwards Deming, the famous quality guru once said,”in God we trust, rest bring data”. Though most would agree with him there in one topic where I am happy to challenge him and make a claim without data to back up- ‘More than 98% of people never read the terms…

Pricing Model innovation in success of Slack

Slack has really stormed the communication and collaboration market with their neat and clean messaging app.Their success story is phenomenal. One of the reasons attributed to their success is their simple and effective pricing model. Slack has realized the importance of billing simplicity and have come up with innovative Pricing…

London Underground,Shoes,Water Kettle and Plimsoll Line

In the mid 1800’s one of the biggest challenges of shipping was the loss of lives and material due to overloading of ships. The growing public concern on this matter finally made the British Parliament to take it seriously and find a solution. Finally in 1875,a solution was implemented. The…

Design thinking in US Army

Design thinking is the new buzz word going around industries.Simply described it is a problem solving or innovation approach to design solutions or products integrating the principles of human centered design to conventional methods. US Army has taken up the concepts of design thinking and integrate into your core operations…

service design