Reimagining medical imaging with experience design

Hospitals and medical equipment can be daunting for adults let alone children. Can there be a better way to carry out the medical procedures and create an exciting experience for its users? The researchers at General Electric (G.E) Healthcare challenged the status quo and came up with an answer! Read

Positioning on value: Learning from meat industry

In a hyper competitive world, positioning commodity products only on pricing is a risky proposition. Companies always try to sell the ‘value’ tag to differentiate themselves from competition. Meat industry in developed countries is no exception. What can meat industry teach others on positioning based on value? Traditionally meat suppliers

Task Shifting to tackle medical emergencies

Attracting and retaining talent is always a key challenge for all industries. The challenge gets amplified when dealing with skill shortages in  emergency health workers and the region under discussion in African countries. Ethiopia understanding the gravity of the problem is using ‘Task Shifting’ as a prudent innovative approach to

Price menu for healthcare services: Unheard but possible

Whenever we purchase something online or in the market, we look for features, quality and most importantly pricing. In case of online purchase, transparency in pricing is a must have. And, there is whole lot of pricing comparison sites and innovations happening in aggregation platforms. Can we imagine the same

The Jungle: Fiction inspired industry welfare laws

Long before Henry Ford adapted it to automobile production, meat packers had developed the first industrial assembly line. It was more accurately a “disassembly line,” requiring nearly 80 separate jobs from the killing of an animal to processing its meat for sale. “Killing gangs” held jobs like “knockers,” “rippers,” “leg

Comics make boring legal contracts interesting

William Edwards Deming, the famous quality guru once said,”in God we trust, rest bring data”. Though most would agree with him there in one topic where I am happy to challenge him and make a claim without data to back up- ‘More than 98% of people never read the terms

Potato King who used curiosity to change people minds

In the 1700s, famine in Europe occurred regularly—crops failed and invading armies often stole or burned food. Frederick the Great of Prussia saw in the potato a solution. Highly filling and weather resistant, it was also a difficult crop to steal or destroy. But Prussians wouldn’t have it. Potato eating