Sherlock inspired studies and innovation

Sherlock Holmes was a fictional detective created by Scottish author and physician Sir Arthur Conan Doyle. A brilliant London-based “consulting detective”, Holmes is famous for his astute logical reasoning, his ability to take almost any disguise, and his forensic science skills to solve difficult cases. Holmes, who first appeared in

Nudge Unit in Australian government drives behaviour change

State of New South Wales, in  Australia have been actively supporting the mission to use behavior science as a key enabler to enable policy decisions and drive positive society change. They are using the principles of behavioral science to tackle interesting problems : 1. Reduce city traffic congestion through flexi

Customer Delight in Digital Age

Digital is the new norm for any business.Innovation fueled by digital solutions has disrupted several industries and continues to redefine the way customer is engaged is world dominated by smart devices. Banks are always in the forefront of digital innovations and are stepping up to offer services to delight the

More for the Less:M-Kopa and Indian Soccer League

Innovations has different dimensions; one such dimension is using the more to address the less. In this approach,resources/ solutions which are in abundance are used as a lever to find solutions for the areas where there is a huge shortage. Two such recent examples are M-Kopa and the Indian Soccer