Change People Behaviour Archives - Page 2 of 4

Integrating wellness at the point of work

Bundling complementary services has always been a strategy adopted by different business to increase their positioning with new customer segments. Mobile phone with accessory is a classic example. This established strategy becomes innovative when organizations find interesting propositions to up-sell and cross- sell services along with partner products. Large Australian…

Smile per hour for healthy living

Science has proven the positive effect of smiling. Laughter therapy is popular amongst several age groups. Taking cue from this, the Australian municipality of Port Phillip launched a social cohesion project, smiles per Hour, to make neighborhoods friendlier. City of Port Philip in Melbourne, have put up ‘Smile per hour’…

R U Ok? Simple words with Larger Meaning

R U OK is a simple campaign popular in Australia which promotes dialogue on mental health matters in family and friends. R U OK? inspire and empower everyone to meaningfully connect with the people around them and start a conversation with those in their world who may be struggling with…

Promoting wellness insurance and not sickness insurance

Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been…

French repairability index- Right to repair

Sustainability is the #1 priority for governments and business alike. There are lot of product and service innovations which promote the concepts of circular economy – reduce, reuse, recycle. One key aspects aligned to this thinking id REPAIR. France has been leading the way through its world’s first Right to…

Small move, big impact to remember the heritage

There are several countries in the modern world which has completely a new identity and it becomes a challenge to ensure the current and future generations have awareness and value their heritage. Australia, one such country which acknowledges its traditional custodians is always keen to respect its past, present and…

Agile learning in construction

Learning in the moment, learning to incrementally drive behavior change, learning for outcomes, learning anytime & anywhere – these are the common traits which can be collectively called as Agile learning. Agile mindset, methods and tools has gained rapid adoption in last five years and is now a de-facto method…

Mumbai’s punishing signal

An interesting initiative to tackle a common problem in India -Honking at traffic signals. What if the behavior of people is redirected against them to instantly face consequences of their action. Yes, that was the thought behind this experiment. Though the practicality of scaling this questionable, there are some interesting…

Brokering win-win deal with customers for saving power

When Sarah’s Air Conditioner Became Her Money-Maker Last January, as Melbourne sweltered in a 42°C heatwave, Sarah Chen did something unexpected—she earned money by using less electricity. While her neighborhood leaned heavily on air conditioners, Sarah received a simple text:“Peak event starting now. Your target: reduce usage by 2kW for…

Innovate to suit user habits

There are many challenges in our day to day life. Most of them can be solved by bringing a little change in human behavior and habits. But human behaviors and habits are not easy to change. Though there are several approaches and techniques to people change management, there are several…

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