Focus Area Archives - Page 7 of 17

Japan Post’s Mimamori service to elderly

As the global population of elderly (65+) increases, the challenges to keep them safe, healthy, engaged and contented is an area of focus for several countries. Japan has one of the highest percentage of elderly people and the rate seems to be increasing every year. Japan has introduced several innovative…

Integrating wellness at the point of work

Bundling complementary services has always been a strategy adopted by different business to increase their positioning with new customer segments. Mobile phone with accessory is a classic example. This established strategy becomes innovative when organizations find interesting propositions to up-sell and cross- sell services along with partner products. Large Australian…

Smile per hour for healthy living

Science has proven the positive effect of smiling. Laughter therapy is popular amongst several age groups. Taking cue from this, the Australian municipality of Port Phillip launched a social cohesion project, smiles per Hour, to make neighborhoods friendlier. City of Port Philip in Melbourne, have put up ‘Smile per hour’…

R U Ok? Simple words with Larger Meaning

R U OK is a simple campaign popular in Australia which promotes dialogue on mental health matters in family and friends. R U OK? inspire and empower everyone to meaningfully connect with the people around them and start a conversation with those in their world who may be struggling with…

Getsafe insurance – Catch them young and grow with them

Selling insurance to young and healthy is like selling ice cream in Antarctica. It is never easy. However, the old phrase ‘catch’em young' holds true when it comes to Insurance. This is where a modern Insurtech firm is using that its core philosophy and is offering products catered to the…

Promoting wellness insurance and not sickness insurance

Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been…

Phygital approach to make subscription model sticky

Apps are integral part of digital economy and heavily relies on users constantly engaging with the apps. However, with proliferation of apps there is severe competition to get the ‘attention of a user’. This is where innovative hybrid models are coming together to use phygital = physical+ digital, to create…

Digital Energy specialist with new operating model

‘You have a issue. You call a call center. They do first triage and put you on hold and make you wait in a queue for specialist to resolve or even worse ask you to call some other number’. Sounds familiar! Business Operations and support have been traditionally built around…

Digital Health Engagement with ‘Wheel of Health’

Insurance is no more sold on the principles of fear and love. The world of digitization has forced the Insurers to rethink their positioning and innovate on their core products. Insurance is now promoted as way for healthy living and using power of data insurers are relooking at what are…

French repairability index- Right to repair

Sustainability is the #1 priority for governments and business alike. There are lot of product and service innovations which promote the concepts of circular economy – reduce, reuse, recycle. One key aspects aligned to this thinking id REPAIR. France has been leading the way through its world’s first Right to…

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