people in the forefront Archives - Page 2 of 4

Jaga-Me catering to the Silver economy

Are you wondering is silver economy about the silver jewellery and gifts? Not really. It is a term used to indicate the potential for businesses to address the growing market of 65+ olds across the world. Though there are several be-spoke services provided to this customer segment, making it seamless,…

Breastscreening Australia breaks the taboo

Breast cancer screening is an essential tool for detecting breast cancer early when it is most treatable. However, there is often a taboo around breast screening, which can prevent women from getting screened. Eligibility for free screening mammograms with BreastScreen Australia starts at 40, with those aged 50 to 74…

Tradies get sun smart in Australia

Do you know what's even hotter than an Australian summer? A tradie without proper sun protection! Luckily, the Australian Cancer Council has come up with a innovative solution to tackle this issue - the 'SunSmart Tradie Tool Box' initiative. This initiative is specifically targeted towards the niche segment of outdoor…

Singapore Ministry of Ageing and active ageing centers

Singapore has several innovations to its credit and is showcased as a model economy. One such showcase topic is country's focus on successful ageing. Singapore has set up a Ministerial committee for Ageing, with the tag line I still feel young, which focuses on three key themes:- 1. Care for…

Greencare Homes for semi-urban and rural population

With great advances in technology comes the great gift of living longer. The other side of this equation is the challenge of caring for the ageing population. Aged care models has different types of care from self-managed care to caring for people with chronic illness. Netherlands has been in the…

Integrating wellness at the point of work

Bundling complementary services has always been a strategy adopted by different business to increase their positioning with new customer segments. Mobile phone with accessory is a classic example. This established strategy becomes innovative when organizations find interesting propositions to up-sell and cross- sell services along with partner products. Large Australian…

Smile per hour for healthy living

Science has proven the positive effect of smiling. Laughter therapy is popular amongst several age groups. Taking cue from this, the Australian municipality of Port Phillip launched a social cohesion project, smiles per Hour, to make neighborhoods friendlier. City of Port Philip in Melbourne, have put up ‘Smile per hour’…

R U Ok? Simple words with Larger Meaning

R U OK is a simple campaign popular in Australia which promotes dialogue on mental health matters in family and friends. R U OK? inspire and empower everyone to meaningfully connect with the people around them and start a conversation with those in their world who may be struggling with…

Promoting wellness insurance and not sickness insurance

Fear, love and safety has been traditionally the themes under which Insurance companies have marketed their products for decades. For the new age customer, that positioning doesn’t work anymore. Invariably insurance is now sold as a positive reinforcement needed to live a disease free and healthy life. Vitality has been…

Small move, big impact to remember the heritage

There are several countries in the modern world which has completely a new identity and it becomes a challenge to ensure the current and future generations have awareness and value their heritage. Australia, one such country which acknowledges its traditional custodians is always keen to respect its past, present and…

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