Changing the Rule Archives - Page 2 of 3

Making it too easy can backfire: Cake mix story

At times making it too easy can backfire! That’s what General Mills, a famous US based Food company uncovered when they were investigating the reasons as to why their Betty Crocker brand ‘Cake mix’ failed to generate sales. On analysis they found the following issues, – Women always took pride…

The Jungle: Fiction inspired industry welfare laws

Long before Henry Ford adapted it to automobile production, meat packers had developed the first industrial assembly line. It was more accurately a “disassembly line,” requiring nearly 80 separate jobs from the killing of an animal to processing its meat for sale. “Killing gangs” held jobs like “knockers,” “rippers,” “leg…

Linux inspired gold mining challenge

Open source software has come a long way since the Linux revolution. Back in 90s, it was such a unorthodox and powerful concept to make software free challenging the big proprietary software firms. Today, RedHat a company specialising in open source IT products today is a classic example of how…

Comics make boring legal contracts interesting

William Edwards Deming, the famous quality guru once said,”in God we trust, rest bring data”. Though most would agree with him there in one topic where I am happy to challenge him and make a claim without data to back up- ‘More than 98% of people never read the terms…

Potato King who used curiosity to change people minds

In the 1700s, famine in Europe occurred regularly—crops failed and invading armies often stole or burned food. Frederick the Great of Prussia saw in the potato a solution. Highly filling and weather resistant, it was also a difficult crop to steal or destroy. But Prussians wouldn’t have it. Potato eating…

Circular Economy : Capital from Waste

The circular economy is a generic term for an industrial economy that is producing no waste and pollution, by design or intention. It is more than just thinking green or promoting reuse. The core principles which drive the circular economy are , every thing comes from nature and hence it…

COWfunding : Fairebel’s innovation from Belgium

Fairebel is a milk co-operative society started in Belgium in 2009 with more than 500 farms as its members.The main goal under which Fairebel was started was to operate diary business in a fair way ensuring all the stakeholders in the diary chain are paid properly. It focused on farmers…

Sharing and Collaboration Economy : You just can’t ignore!

Sharing economy and collaborative consumption is all pervasive across countries and across industries.While there has been lot written and spoken about the big innovations stories like Uber, Airbnb there are lot more interesting patterns which could help us to improve our Resonvate thinking. Few interesting patterns on how the sharing…

Powershop:Making utilities exciting to customers

Customers for water, gas and power utilities are omnipresent and the utilities companies over the years have been coming up with different innovation ideas to engage with customers to make a difference. However customer experience in context of utilities is still not exciting as one could have in telcos or…

Disruption in People Practices

Disruption in business models is now all pervasive an no is immune to it.Is it time for disruption in the people practices as well ? May be yes going by some interesting people practices adopted by leading organisations. ‘Pay to Quit’ policy of Amazon Amazon Chief, Jeff Bezos earlier in…

Changing the Rule